JASAN Group Globalization Leaps Forward to Entering into European Market


On June 10th, 2021, board meeting was held to make consensus on establishing JASAN Europe B.V. The main purpose of establishing European subsidiary is to get closer to the market, enroll international high-end talents, enhance the overall design and R&D capability for the Group, esp. for seamless sportswear design, to meet the demand of global brands, and provide customers with value-added service which can’t be realized by other suppliers. Meanwhile, we believe that we can develop with new customers through European subsidiary, and bring sales growth in European market. During the meeting, the consensus was reached for the core member enrollment:


Alexandra Rieger

JASAN Europe BV Managing Director


Served as VP Sourcing in Levi Strauss & Co, leading LS & Co’s sourcing operation in North and Southeast Asia, Europe and Africa for all of Levi product categories.


Served as VP Sourcing in Gildan, responsible for Gildan’s merchandising, product development, supplier compliance, production and quality management of all Asian procured products. Integration and consolidation of multiple sourcing operations from several acquisitions.  


Served as Global Head of Sourcing in Triumph International, Established and led Triumph’s first centralized global sourcing function servicing multiple regions, brands and product categories. Developed and implemented global strategies around “Make-Buy” allocations and strategic vendor base developments.


Paridee Kositchiranant

Global Design Director of JASAN Group


Served as Senior Design Director for Under Armour, driving the design direction of global women sports & life style apparels.


Served as Design Director for Athleta (GAP Inc.) for advanced concept, to provide a design direction and lead aesthetics for Elite Sport Performance Capsule.


Served as Senior Apparel Designer for NIKE to design and set up aesthetics for Women’s Global Running Apparel collection, conceptualize the seasonal concept to align with marketing strategy, to develop from concept till final production design.


Served as Designer for Ralph Lauren to collaborate and create RLX Women’s Knits collections.



Business Director


Served as O’Neill production manager, Superdry management chief, Speedo global category manager.


12+ years in global Category Leadership roles, 20+ years in the strategic design, production, development and delivery of sports apparel, and extensive experience working with global brands, including O’ Neill, Superdry, Speedo, Nike and Adidas.



Design Manager


Served as senior lead designer for GOLDBERGH, senior designer for ASICS, senior designer for HKMX, apparel designer for PUMA, apparel fashion designer for FREELANCE, designer for DECATHLON, leading and designing the women’s luxury sportswear category from creative direction, product line management and marketing decisions.


The globalization of JASAN Group leaps forward, making relentless efforts to create a globalized sportswear enterprise which can meet customers’ satisfaction, seek for employees’ well-being and make contribution to the society.